Communication between the Green Team Leadership was essential in providing direction and progress reports throughout the planning of the event. To further market the event I used the popular social networking utility Facebook to target the FGCU student and faculty market segment. The Facebook friend Green Eagles also provides a supportive environment to learn about not only The Green Team, its mission and events, but also has become a link between all conscientious students with concern for practical sustainability living behaviors. It also allows people to become a more responsible citizen or a proactive supporter for environmental sustainability. Already this utility has gained around 80 friends and is rapidly being sought by students and faculty alike to become friends and then become involved. The Sustainability Coordinator at FGCU has learned of this organization through Green Eagles and has specifically requested to be involved and even offered support for our future initiatives. Green Eagle Festival in particular teamed up with university departments such as the Office of Housing and Residence Life, Student Government and The Office of Student Involvement but also attracted numerous environmentally conscience student organizations including Eco-Action. Overwhelming response from the our Florida Gulf Coast University Community and organizations/businesses in our surrounding community has made the countless hours spent ensuring the success of the event by our leadership and volunteers was made worthwhile. Future programs and initiates will continue to shape culture in a direction where people adopt practical sustainability solutions.
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